To broaden their global presence, the company launched a consumer line of 3D printers in North America. They wanted to dispell the notion that products from China, were made of an inferior quality. 

A competitive analysis pinpointed Tiertime's unique selling proposition. Unlike other manufacturers, Tiertime printers were equipped with industrial grade components that lasted longer. Highlighting tech specifications was important to the target audience of hobbyists. With a generous warranty, low price point, and quality parts, we positioned Tiertime as the value leader in the market.