Nike Canada is the Canadian subsidiary of Nike Inc., the largest supplier of athletic footwear and sports apparel in the world.
To honour Canada's very own Steve Nash winning NBA's Most Valuable Player award, Nike Canada wanted to create a distinctive commemorative poster.
The concept of "Nashvision" was conceived to symbolize Nash's signature court vision, emphasizing his remarkable ability to survey the entire playing field. This vision was artistically incorporated by integrating the number 13 from his jersey into the wordmark.