The Ontario Ministry of Transportation sought assistance in educating young cyclists (aged 8 to 14) about road safety rules. The existing informational material was an outdated, text-heavy pamphlet dating back to the 1980s.

New illustrations were commissioned to infuse a more youth-friendly aesthetic. The brochure underwent a redesign, featuring a reader-friendly layout and typeface. Additionally, the website underwent revisions, incorporating new content and graphics. French versions of the materials were also created.