The hotel chain required consistent marketing collateral that reflected it's sophisticated premium brand, yet also feel inviting and inclusive. 

Messaging was aspirational and seductive. Images of pampered people enjoying life in beautiful locations, enticed potential guests to stay at a Fairmont property.

Brand guidelines ensured the familiar gold and black colour palette was used consistently across all applications including presentation decks, promotional videos, brochures, fact sheets, posters, postcards, magazine ads, and online banners.